KNOW PHANTASY Is More Than A Brand
At KNOW PHANTASY we celebrate individuality, embrace the misunderstood and create a safe space where self expression thrives. Our pieces are designed for the dreamers, the visionaries, and the bold. Our brand is a statement, one that stands apart yet speaks to everyone. We strive to be a brand that reminds you of none other, while still being one that is unforgettable. Our mission is to push boundaries, elevate artistic expression, and craft pieces that leave a lasting impression. Our name KNOW PHANTASY challenges you to see beyond the ordinary. At the heart of our prand is the Rorschach, a symbol of perception, individuality, and emotion. Just as every person sees something different in an inkblot, our designs are open to interpretation, allowing fashion to become an intimate and personal experience. Here at KNOW PHANTASY the choices are all yours. KNOW PHANTASY is completely subjective.
Your story. Your meaning. Your vision. Every piece of artwork we create is original, designed from scratch, and exclusive to our brand. We invite you to step into a world where luxury meets uniqueness, where art and fashion intertwine, and where dreams are meant to be lived.
THE FOUNDER
KNOW PHANTASY
Bio
MELVIN STYLES
MELVIN STYLES is a celebrity fashion stylist, creative director, and entrepreneur whose work bridges luxury fashion, celebrity image-making, and contemporary culture.
Born and raised in Philadelphia, Styles developed an early fascination with fashion through the worlds of Gianni Versace, Dolce & Gabbana, Madonna, Lil’ Kim, 1990s supermodels, and New York ballroom culture. Growing up, he was equally inspired by high fashion editorials and the creativity found throughout the streets of Philadelphia, developing an aesthetic that continues to blend fantasy, glamour, and individuality.
His fashion career began in luxury retail, first at Macy’s and later at Saks Fifth Avenue, where he quickly distinguished himself in women’s footwear and luxury client relations. Seeking greater creative opportunities, Styles relocated to Atlanta in 2009 and began exploring fashion styling while working with emerging artists and entertainment personalities.
The
Creators
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BRAND PHILOSOPHY
KNOW PHANTASY is more than a brand. KNOW PHANTASY is an abstract world shaped by imagination, artistry, and the pursuit endless possibility. Inspired by the boundless creativity of a young boys childhood vision, KNOW PHANTASY represents the power of dreams realized and the transcendence of psychological boundaries. The only rule at KNOW PHANTASY is that there are no rules.
THE
DAISY
Our signature characters embody the essence of our world, blending storytelling with high fashion. With each piece we bring you to the edge of a conclusion while still leaving enough room for you to surmise the meaning for yourself. The ink dripping in our designs pays homage to the Rorschach test representing the creativity that gives birth to our imagery, while also giving a nod to the term "DRIP" in fashion culture. We do not simply c! apture a look; we ignite a feeling.
BACKWARDS
QUESTION MARK
The "KNOW MARK", reversed question mark symbolizes the pursuit of knowledge, opposing all forms o! f ignorance. Our signature phrase" DO YOU KNOW " is a riddle for the world to answer. Do you know what this is? Do you know what I'm wearing? Do you know your own capabilities? Do you know KNOW PHANTASY?
DO YOU
KNOW?
KNOW PHANTASY stands at the intersection of cool and imagination, crafted for those who dare to push beyond convention. The flower in our logo is a reminder that beauty blooms when you truly KNOW your PHANTASY and realize your wildest dreams. With deep love and appreciation we hope to give you an experience that you will cherish for life, as we share our journey together.
